Services

Sustainability & Brand Strategy for Beauty Brands

Whether you need a conscious brand audit to understand where you stand, a collaborative workshop to get unstuck, or an ongoing strategic partner, I will help you build the sustainable beauty brand you want to be known for.

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Audrey Shiu - sustainability consultant for indie beauty brands

A founder-focused approach tailored for conscious brands.

I translate complex sustainability concepts into clear priorities and practical next steps. Each initiative has a purpose, supports your business, and helps your brand stand out.

Your Audit

Conscious Brand Audit

A high-level audit designed to uncover gaps in your messaging and create a consistent brand story across your website and social media. Identify what’s working, what’s missing, and where your brand can have greater impact. Request your audit by booking a discovery call.

You want to make credible environmental claims
You want to communicate your sustainability initiatives with confidence
You want your messaging to accurately reflect your values and ethos

Sustainability story — Your website and social-media messaging
Initial impact assessment — Your brand’s environmental and social impact areas
Opportunity mapping — Practical recommendations to develop a stronger brand story

A founder who’s ready to communicate their sustainability priorities with confidence and build trust with conscious consumers — without second-guessing the “right” way to share.

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Your Strategy

Strategic Growth Roadmap

Build a sustainability strategy that grows with your beauty brand. Together, we’ll assess your value chain and business goals to identify where sustainability can create lasting value. Your tailored 12–24 month roadmap will clarify what to prioritize and how to measure progress — helping you navigate risks, pursue growth opportunities, and make confident decisions as your business evolves.

You’re ready to (re)define your conscious brand identity
You’re launching a new product or entering a new market
You’re preparing for a retailer or investor pitch
You’re ready to have an expert guiding you at every step

Brand foundations — Purpose, values, positioning & differentiation
Responsible sourcing —Ingredients, packaging, circularity, carbon tracking & transparency
Retail & market — Sustainability standards & certifications
Storytelling — Messaging, environmental claims, inclusive marketing & brand trust
Partnerships & community — Stakeholder engagement, collaboration & shared impact
Accountability & governance — Policies & internal governance

A founder who knows exactly what to do for the next 12 to 24 months to get their brand noticed, their products stocked, and trusted by conscious consumers because they’ve built a brand that’s intentional about how it operates.

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Transform your beauty business.

Beauty brands that back their story with data win at retail, attract investors, and earn lasting customer loyalty.

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Imagine if you could:

Be the benchmark in sustainable beauty

Unlock major retail partnerships and investor interest

Build lasting trust with your customers

Stand out in a crowded beauty market

How it works

Inquire

Complete a short inquiry form to tell me about your brand and goals to determine if it’s the right fit.

Book a Call

Book a discovery call to explore which engagement is right for you and next steps.

Next Steps

Receive your tailored proposal, discuss any questions, and begin onboarding!

FAQs

We’ll discuss your brand, sustainability goals, and biggest challenges — and see if it’s the right fit.

Unlike generalists who work across industries, I specialize in sustainability strategy for beauty brands and act as a seamless extension to your team. My focus is always on connecting your values to your business goals.

Yes, implementation support is available as a monthly retainer for founders who need ongoing guidance beyond the strategy phase. I help teams activate sustainability programs.

Pricing varies based on your needs and project scope and is designed to be accessible without compromising on making a positive impact. Book a discovery call to find the right fit for your budget.

Cosmetic formulation and quality control fall outside my scope. My focus is on the environmental and social impacts of your supply chain — packaging, sourcing, carbon footprint, and green claims. Where ingredient transparency intersects with your sustainability strategy, I can work alongside your ingredient suppliers and formulation partner.

Not at all — we’ll start from where you are in your sustainability journey and build from there.

If you’re making environmental claims, planning to scale, or want to attract retail buyers and investors, you’re ready to work with me.

Yes, I can help you identify which certifications make the most sense for your brand, including the costs and commitment involved, and build a plan to pursue them.