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Elevate your beauty brand into a future-ready business.

Stand out for all the right reasons with a smart sustainability strategy that earns trust and drives lasting growth.

Build a Brand with Purpose

Good Source Consulting is a sustainability strategy consultancy and growth partner for conscious beauty founders — helping indie beauty brands scale ethically and sustainably, with confidence.

The opportunity is massive. Most brands aren’t seizing it.

of personal care categories saw stronger performance from sustainability-marketed products1
of cosmetic packaging ends up in landfills, eventually re-entering our ecosystem2
of consumers expect beauty brands to take a stronger stance and promote eco-conscious behavior3

Turn sustainability into your competitive edge.

Indie beauty brands that back their claims with data win at retail, attract investors, and earn lasting customer loyalty.

Good Source Consulting turns performative marketing into sustainability that performs.

Imagine if you could…
Be the benchmark in sustainable beauty
Unlock major retail partnerships and investor interest
Build lasting trust with conscious consumers
Stand out in a crowded beauty market

Bespoke solutions

From tailored sustainability strategy to impactful storytelling

Every engagement is tailored to your business, bringing clarity across strategy, supply chains, and storytelling.

Woman's left hand holding a notebook and a pen in her right hand with plants on a shelf in the background.
Woman portrait with her left elbow leaning on a sofa.

meet the founder

Hi– I’m Audrey!

I’m a GRI-certified Sustainability Consultant working directly with ambitious beauty brand founders to create positive change across the industry.

My approach

My goal is to simplify the complexity of sustainability and help brands close the gap between what they say and what they do. Every brand requires a unique approach that fits your brand identity and growth stage.

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Book your discovery call