How sustainability metrics improve beauty brand profit margins
“Sustainability is something we’ll prioritize once we’re profitable.” This is what I often hear from beauty founders. And I get it — when you’re watching…
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How to build a sustainable brand strategy for your beauty brand
Today’s consumers expect more from beauty brands. They not only want products that are safe and effective, but they also want to support brands that…
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What sustainability means for indie beauty brands today
Sustainability shows up everywhere in beauty, from product claims to retail requirements. Yet what it truly means for a brand isn’t always clear. For beauty…
