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How sustainability metrics improve beauty brand profit margins
“Sustainability is something we’ll prioritize once we’re profitable.” This is what I often hear from beauty founders. And I get it — when you’re watching cash flow and managing MOQs,…
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A quick guide to sustainable marketing for beauty brands
You’ve built a beauty brand with purpose. Now it’s time to talk about it in a way that builds trust, not skepticism. Customers care about sustainability more than ever, but…
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Sustainable packaging for beauty brands: what you need to know
In today’s beauty landscape, packaging goes beyond visual appeal. It’s a reflection of your brand values—and a growing number of customers are paying attention. As sustainability becomes a priority for…
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How to build a sustainable brand strategy for your beauty brand
Today’s consumers expect more from beauty brands. They not only want products that are safe and effective, but they also want to support brands that lead with transparency and integrity….
