services

Sustainability Strategy for Beauty Brands

Are you creating a planet positive brand? From cosmetics to haircare, skincare, fragrance, and personal care, I offer hands-on and bespoke support to help you scale responsibly and sustainably at every step.

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Audrey Shiu, sustainability consultant, sitting and speaking in a collaborative setting

Your sustainability journey has a starting point

Envision a business journey that aligns with your values and propels you toward thriving success. Which route will you take?

3

ways to work together:

Quick Assessment

Carbon Footprint Snapshot

Get a fast, high-level view of your brand’s carbon emissions and where to focus resources. Perfect for brands exploring sustainability and marketing initiatives for building brand awareness and engagement.

What’s included
Swift emissions estimate across Scopes 1, 2, and 3
Visualize and identify your “hotspots” (e.g., packaging, manufacturing, shipping)
Understand how to reduce your carbon footprint with 3-5 actionable, low-barrier recommendations
Key data points + verifiable insights for storytelling and marketing to share on socials
30-minute review call to discuss your next steps

Apply Now
Minimalist skincare containers on a gray background, representing sustainable beauty packaging.

signature offering

Strategy Deep Dive

16-week Sustainability Strategy

This program is designed for brands with established products or growth ambitions that are ready to integrate sustainability into their core business, strengthening business performance. Together, we will develop a comprehensive sustainability roadmap that drives competitive advantage and fosters long-term value creation.

With a three-phased approach, this signature engagement helps you understand your brand’s environmental, social, and economic impacts (and how they are deeply interconnected), so sustainability becomes a strategic growth lever, not a side initiative.

What’s included
Comprehensive materiality assessment with facilitated workshops to identify and prioritize your most significant impacts based on stakeholder relevance and business importance
Competitive sustainability analysis and market positioning insights to understand where to differentiate
3–5 prioritized impact categories with strategic initiatives and KPIs
Communication and messaging framework to avoid greenwashing
12–24 month strategic roadmap connecting vision to execution across your operations

Apply Now

VIP Impact day

Bespoke Strategy Day (1-day)

Get focused, high-impact strategy development in just one day. Combining sustainability insights and brand strategy, we’ll identify your impact priorities, explore untapped opportunities, and build a 90-day action plan to meet your business goals.

What’s included
Full day of facilitated strategy workshops for you & your team
90-day action plan with quick wins
One month of dedicated support & more!

Learn More

Apply now to book a free discovery call.



1. APPLY

2. BOOK

3. STRATEGIZE & LAUNCH


✦
1. APPLY

2. BOOK

3. STRATEGIZE & LAUNCH


✦
1. APPLY

2. BOOK

3. STRATEGIZE & LAUNCH

Amplify your brand’s potential.

showcase leadership with customers and retail partners to earn trust
Stand out with strong brand positioning
Strengthen investor confidence
Plan for sustainable growth and brand resilience

Why choose me

You’re in the right place.

I get where you’re coming from

As a conscious beauty consumer and advocate for climate solutions, I care deeply about the same things you do. My goal is to accelerate progress in the beauty industry.

Certified and focused on value creation

As a certified sustainability expert, I know one size doesn’t fit all. That’s why I built a practical and impact-driven process utilizing sustainability standards and frameworks for beauty founders to focus on creating value for their business and stakeholders.

Founder-friendly pricing

You will get expert guidance without the big-agency price tag, with support that’s accessible, flexible, and personalized to your stage of growth.

audrey shiu on laptop good source consulting

book a free discovery call

Ready to take the next step?

Book Now

FAQS

We’ll discuss your brand’s goals at a high level to identify if it’s a good fit and how I can best support you.

I offer certified expertise in corporate sustainability. Unlike generalists who work across industries, I provide high-touch support to founders in the beauty industry, creating a seamless extension to your team.

I will guide you through your sustainability strategy and planning but do not manage activation. You can bring me in on a project or hourly basis, depending on the support you need.

Pricing varies based on your needs and project scope, and is designed to be accessible without compromising on impact.