Meet the founder

Redefining how beauty does business.

Audrey Shiu Sustainability Consultant Portrait scaled e1775172158452

Sustainability Consultant x Brand Strategist

Hi, I’m Audrey👋 If you’ve ever wondered how to grow your brand confidently and without compromising your values, you’re in the right place.

After nearly a decade in advertising, I started Good Source Consulting to help mission-driven beauty and personal care founders embed sustainable practices into how they operate, grow, and tell their story — making it less overwhelming and more actionable.

Beauty is a powerful space for change, cultivating culture through aspiration, ritual, and self-expression. Yet the industry’s impact doesn’t always align with the values we care about. As a conscious consumer with a daily practice of self-care, I turned my focus to beauty because it felt both personal and necessary.

Through this work, I have the freedom to nurture meaningful partnerships and create ripple effects beyond the brands I serve. I genuinely love what I’m building here, and I enjoy helping founders feel equipped to make lasting progress.

I close the gap between what brands say and what they do.

With a background in marketing and advertising, and professional training in sustainability, I bring a unique perspective to my work — helping founders connect their brand ethos with sustainable practices and authentic storytelling.

Certified Sustainability Professional

Trained through the NYU Stern Center for Sustainable Business.

Global framework approach

I use internationally recognized sustainability standards to help founders identify and prioritize their most material impacts for real-world change.

Grassroots advocacy

Trained in grassroots advocacy to tackle plastic pollution, I work to build systemic change from the ground up.

If you’re ready to close the gap, let’s connect →

Audrey Shiu Sustainability Consultant

Let’s create the change we want to see.