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Where Beauty Meets Impact

Stand out for all the right reasons with a smart sustainability strategy that earns trust, drives lasting growth, and takes your beauty brand to the next level.

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Sustainability isn’t optional.

It’s a prerequisite for establishing credibility, loyalty, and trust from your biggest stakeholders.

Strategic sustainability drives growth. It helps brands unlock retail partnerships, attract loyal customers, boost engagement, create powerful differentiation, and mitigate critical business risks. It’s no wonder why C-suite executives consistently rank sustainability as a top priority.

Good Source Consulting helps beauty founders turn this imperative into action. We’re a strategy consultancy and growth partner for brands ready to build sustainability into their competitive advantage. Let’s build your strategy together.

Imagine if you could…

Turn sustainability into your strongest competitive advantage

Unlock doors to major retail partnerships and investor interest

Build unshakeable trust with conscious consumers

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How we create value for your business

Design strategic sustainability into your core business functions.

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For beauty founders ready to turn sustainability into a competitive advantage. I help you align product, positioning, and sustainability into a cohesive brand strategy — built for retail readiness, stronger partnerships, and long-term growth.

You can’t manage what you don’t measure. I help beauty brands quantify their environmental and social impacts, identify carbon hotspots, and prioritize the initiatives that drive meaningful, trackable reductions.

Translate your impact into compelling, evidence-based content that resonates with today’s conscious consumer. I help brands accurately market products, boost visibility, and elevate storytelling, from social content to investor-grade impact reporting.

Your sustainability story starts with your supply chain. I help brands set clear supplier expectations, collect reliable data, and improve sourcing practices — with access to a vetted global supplier network.

The right partnerships multiply your impact. I help brands identify and pursue collaborations that strengthen environmental and social outcomes, and open doors to new audiences and opportunities.

Meet the founder

Hi, I’m Audrey- I help businesses make sustainability their superpower.

From source to shelf to story, I help founders supercharge their brand while making a positive and lasting impact for people, planet, and business.

Read my story

Portrait of Audrey Shiu, sustainability consultant for beauty and personal care brands

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Why I’m committed to building better beauty brands:

of personal care categories (incl. hair and cosmetics) saw stronger performance from sustainability-marketed products¹

of cosmetic packaging
ends up in landfills²

of consumers surveyed agree that beauty brands should do more to promote eco-conscious behavior³

¹Source: McKinsey & Co (2023)

²Source: British Beauty Council

³Source: CleanHub (2023)