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Where Beauty Meets Impact

Stand out for all the right reasons with a smart sustainability strategy that earns trust, drives lasting growth, and takes your beauty brand to the next level.

Beauty Founders, are you ready to make an impact?

Meet the founder

Hi, I’m Audrey—
and I help beauty founders make sustainability their superpower.

From source to shelf to story, I can help you supercharge your brand while making a positive and lasting impact for people, planet, and business.

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Whether you’re defining your brand’s purpose or validating marketing claims, my integrated approach helps mission-driven founders build powerful brand differentiation.

What we do

As a founder, you wear many hats.

I’m here to help you identify and develop pathways to achieve your business goals in ways that benefit people, the planet, and contribute to meaningful climate action. Think of me as your dedicated expert helping you wear your new sustainable “hat,” ensuring your story fits your brand and becomes the foundation for trust and growth as your business evolves.

I will help you

Define your brand purpose and impact priorities
Create strategies that help you meet the needs of conscious customers
Choose certifications that enhance brand trust and market access
Develop credible storytelling that turns into sales and brand loyalty
Position your brand for investors and retail partnerships

And more!

How we create value from the start

We don’t believe in one-size-fits-all solutions.

Sustainability Strategy Roadmap

Our focused strategy sessions help you pinpoint key impact areas and opportunities, laying the groundwork for a strategy that uniquely fits your beauty brand and is designed to scale with you.

Sustainability consultant Audrey Shiu taking notes in a notebook during a planning session.
Side shot of hands typing on a laptop on a coffee table with a mug and plant.

Tailored Services

I provide tailored services designed to suit your needs and complement your sustainability strategy.

Corporate Programs & Workshops

Interested in upskilling, team building, or activation? You name it! I offer customized programs and interactive workshops designed to raise environmental awareness and empower your team to walk the talk.

A Pair of Women Comparing the Graphs Posted on Corkboard

book a free discovery call

I’ll meet you where you are in your journey.

Why I’m committed to building better beauty brands:

of personal care categories (incl. hair and cosmetics) saw stronger performance from sustainability-marketed products1
of cosmetic packaging
ends up in landfills2
of consumers surveyed agree that beauty brands should do more to promote eco-conscious behavior3

1Source: McKinsey & Co (2023)

3Source: CleanHub (2023)