my services

Sustainability Strategy for Beauty Brands

Are you creating a purpose-driven and planet positive brand? From cosmetics to haircare, skincare, fragrance, and personal care, I offer hands-on support and bespoke strategies to help you scale responsibly at every step.

Sustainability Expertise


Leverage expert guidance to create meaningful and measurable impact.

Strategic Guidance


Transform challenges into valuable opportunities designed to grow with you.

Premium Support


Bring your strategy to life with dedicated support on a project, ad-hoc, or ongoing basis.

Services Overview

We’ll create a strategy that brings your vision to life, whether that’s launching refillable skincare, incorporating 50% PCR plastic, entering clean beauty retail programs, or pursuing your next big idea. You have the option to layer my services to suit the evolving needs of your brand, so you can be the best sustainable beauty boss you were born to be.

Sustainability Strategy Roadmap
Clean Beauty Retail Readiness (e.g., Sephora, Credo)
Sustainable Packaging
Clean Beauty and Green Certifications
Carbon Footprint Overview
Marketing and Communications

Not sure where to start? Explore the services below or book a discovery call.

Audrey Shiu, sustainability consultant, sitting and speaking in a collaborative setting

Amplify your brand’s potential.

Earn trust and showcase leadership with customers and retail partners
Stand out with strong brand positioning
Strengthen investor confidence and build brand resilience
Plan for sustainable growth

signature offering

Sustainability Strategy roadmap

For beauty brands seeking a clear roadmap to support long-term growth.


My signature offering will help you lay a strong foundation so that sustainability becomes a core part of your overall brand strategy. Together, we’ll take a holistic look at what it means for your business and stakeholders — from product innovation to packaging, sourcing, and social impact.

We’ll create a detailed roadmap that prioritizes your brand’s most significant environmental and social impacts, seamlessly integrating sustainability into your brand’s DNA and measures of success. This is the best place to start if you are ready to launch or scale a sustainable beauty brand, but feel unsure where or how to focus your efforts.

three women putting their hands together in the middle

tailored services

integrated into your strategy roadmap or offered on their own

Clean Beauty Retail readiness

For brands preparing to approach retailers like Sephora, Ulta, Credo, etc.


Understand what retailers expect from clean beauty products and get a step-by-step plan to meet clean beauty retail standards.

Sustainable Packaging

For beauty brands looking to reduce environmental impact through packaging.


Make informed decisions across materials, formats, claims, and circularity strategies to ensure your packaging aligns with your goals, industry standards, and regulations. Tap into our network of vetted suppliers across North America, Europe, and APAC.

Clean Beauty and green Certifications

For beauty brands exploring third-party certifications or verified claims.


Choose the right certification programs and build a plan to meet product or packaging requirements, whether pursuing Cruelty-Free, Plastic Neutral, Cosmos, or others.

Want to explore this for your brand? Let’s chat!

Carbon Footprint Overview

For beauty Brands seeking to understand their footprint and where to act first.


Get a “big picture” analysis of your carbon footprint to understand your overall business impact and walk away with clear, actionable initiatives to reduce it across your operations.

marketing and communications

For beauty brands ready to communicate their sustainability efforts with credibility.


Accurately market your products and communicate an authentic story, whether it’s through social media or investor-grade impact reporting.

book a free discovery call

Ready to take the next step?

Why choose me

You’re in the right place.

I get where you’re coming from

As a conscious beauty consumer and advocate for solutions to plastic pollution, I care deeply about the same things you do. My goal is to accelerate progress in the beauty industry.

Certified and impact-focused

As a certified sustainability expert, I know one size doesn’t fit all. That’s why I built a practical and impact-driven process utilizing proven frameworks and global standards for beauty founders to focus on moving the needle for their business and stakeholders, including the planet.

Founder-friendly pricing that fits

You will get expert guidance without the big-agency price tag, with support that’s accessible, flexible, and personalized to your stage of growth.

Frequently Asked Questions

We’ll discuss your brand’s current sustainability efforts, challenges, and goals to identify how I can best support you and build a strong foundation for our partnership.

I bring certified expertise and a deep understanding of sustainability frameworks and best practices. Unlike generalists who work across industries, I provide high-touch support to founders in the beauty industry, creating a seamless extension to your team.

I will guide you through certification strategy and planning but do not manage the submission process directly. You can bring me in on a project or hourly basis, depending on the support you need.

Pricing varies based on your needs and project scope. I offer flexible packages designed to be accessible without compromising on impact.